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International, National, State and Hometown Media Coverage

Selected Weekly News Placements
Based on press releases disseminated from MU’s News Bureau, the following news placements about Mizzou recently appeared in international, national, state and online media outlets.
View the news coverage online at http://munews.missouri.edu/media-coverage.php.

More than 429 million people have had the opportunity to view stories about MU research online, on television or in print during the past two weeks.

Pamela Hinton, associate professor of nutrition and exercise physiology, has published the first study to show that long-term, weight-bearing exercises decrease sclerostin, a protein that inhibits bone growth, and increase IGF-1, a hormone associated with bone growth. These changes promote bone formation, increasing bone density.
Link to release:Weight-Bearing Exercises Promote Bone Formation in Men
MU Health video: Strength Training Promotes Bone Health In Men
More than 198 million people have had the opportunity to read stories about this research online or in print.
Men’s Fitness (#8 health magazine; 4.2 million unique visitors per month) 
Consumer Affairs  (3.2 million unique visitors per month) 
Voices of America (VOA provides news information in 45 languages to a measured weekly audience of more than 187 million people around the world. Stories air on 269 global radio stations) 
Times of India (#8 India newspaper; 1.9 million unique visitors per month)

The Mizzou Alternative Breaks program sent approximately 700 MU students across the country for a week of volunteer service over spring break. Nearly 60 groups of students traveled to 44 communities across the United States, from Yellowstone National Park to Washington, D.C.
Link to release: Mizzou Students to Spend Spring Break Serving 44 Communities Across the U.S.
More than 22.4 million people have had the opportunity to view stories about Mizzou Alternative Breaks.
Chicago Tribune (#5 U.S. newspaper; 17 million unique visitors per month)
WPTY ABC- Memphis, TN (#48 U.S. TV market)
WHNT CBS- Huntsville, AL (2.4 million unique visitors per month)
KSFY ABC- Eagle Butte, SD (79,395 unique visitors per month) 

Gui DeSouza, an associate professor of electrical engineering and computer science, developed a robotic system that is changing the way scientists study crops and plant composition. As part of a $20 million NSF grant, the team is working to study how corn maintains root growth during drought conditions. Developing drought-tolerant corn that makes efficient use of available water will be vital to sustain the estimated 9 billion global population by 2050.
Link to release: Fighting World Hunger: Robotics Aid in the Study of Corn and Drought Tolerance
More than 31 million people have had the opportunity to view stories about this research.
Futurity (#17 most visited science news website; 1,188,417 unique visitors per month)
TechCrunch (6,233,467 unique visitors per month)
Wired Magazine (870,101 monthly circulation; 19 million unique website visitors per month)       
KMOV-TV (CBS) – St. Louis, Mo. (587,261 unique visitors per month)      

Paul Whiteside, a doctoral candidate, and Heather Hunt, adviser and assistant professor of bioengineering, developed instruments that transmit laser light into skin tissue through direct contact. The techniques developed by the interdisciplinary team can be used by dermatologists and will reduce safety concerns in laser dermatology by improving laser transmission through surface layers of the skin.
Link to release: Laser-Based Dermatological Procedures Could be Revolutionized with New Technique
More than 176 million people have had the opportunity to view stories about this research.
Futurity (#17 most visited science news website; 1.2 million unique visitors per month)
MedicalXpress (part of the Science X network, with a monthly readership of 2.5 million)
Yahoo! Beauty (166 million unique visitors per month)

Tony Lupo, a professor of atmospheric science in CAFNR, predicts normal temperatures and average rainfall this summer throughout the Midwest. He says this weather should help boost agriculture in the region after a dry winter.
Link to release: Mild, Wet Summer in the Midwest Predicted By Mizzou Weather Expert
More than 1.6 million people had the opportunity to read and watch this story.
Brownfield Ag Network (366 radio stations nationwide, 99,129 unique visitors per month)
AgDay (121 television stations) 
MissouriNet (65 radio stations statewide)
St. Louis Public Radio