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International, National, State and Hometown Media Coverage

Selected Weekly News Placements
Based on press releases disseminated from MU’s News Bureau, during the week of August 18, 2016, the following news placements about Mizzou appeared in international, national, state and online media outlets.
View the news coverage online at http://munews.missouri.edu/media-coverage.php. 

Steve Ball, associate professor in the College of Human Environmental Sciences, found that playground
zoning is one way schools can be proactive in their students’ health and wellness.
Link to release: Playground Zoning Increases Physical Activity During Recess
More than 24 million people have had the opportunity to read about this story online or in print.
Medical News Today (largest independent medical and health news site on the web - with more than
11 million monthly unique users and 16 million monthly page views, it is ranked number one for
medical news on Google, Bing and Yahoo!)
Consumer Affairs (3.3 million unique visitors per month)

MU’s Financial Aid office, backed by research from the Truman School of Public Affairs, is
demonstrating that establishing relationships, more than merely providing information, helps students
make better financial decisions.
Link to release: “Relationships, More than Information Alone, Key to Improving Financial Aid
Decisions for College Students”
More than 4 million people have had the opportunity to listen or read about this story online or in
print.
St. Louis Post Dispatch (4.1 million unique visitors per month)
MissouriNet (62 radio stations)

Douglas Wilbur and Danielle Myers, doctoral students in the School of Journalism, have found that
groups use Twitter to communicate and develop stances toward organizations who are
experiencing crises. These findings can provide public relations practitioners with ways to diagnose a
variety of publics’ stances toward specific issues, allowing them to craft messages aimed at specific
audiences.
Link to release: "PR Officials Should Utilize Twitter, Social Media During Crises to Gauge Public
Response”
More than 40 million people have had the opportunity to read stories about this research online or in print.
Huffington Post (#7 most read news website, 40 million unique visitors per month)

Francisco Palermo, in the College of Human Environmental Sciences, found even if parents
can’t speak English or know very little English, they can foster English learning by reading to their
children and by talking about and doing math in Spanish.
Link to release: “Spanish-Speaking Parents can Improve Children’s English Skills through Reading and
Doing Math in Spanish”
More than 1.5 million people have had the opportunity to read about this story online or in print.
Stories have been shared on social media more than 100 times.
Education Week (475,861 unique visitors per month)
WNPR- Connecticut Public Radio (estimated audience of 256,700)

Wendy Reinke, an associate professor of educational, school and counseling psychology, developed a
new method for observing and measuring teacher interaction with every child in a classroom and found
that students who receive more negative attention from teachers experience increases in problems with
emotional regulation, concentration and disruptive behaviors.
Link to release: “Negative Attention from Teachers Can Lead to More Negative Student Behaviors”
More than 500,000 people have had the opportunity to read stories about this research online or in print.
Yahoo! News (#1 most visited news website)

Previous research has shown that sitting for an extended period of time at a computer or during a long airline flight reduces blood flow to the legs, which may contribute to the development of cardiovascular disease. Now, researchers in the School of Medicine have found that fidgeting while sitting can protect the arteries in legs and potentially help prevent arterial disease.
Link to release: “Toe-tapping to Better Health: Fidgeting Helps Prevent Arterial Dysfunction Caused by Hours of Sitting”
More than 50 million people have had the opportunity to view stories online, on television or in print. Stories about this research have been shared more than 2,540 times on social media.
The Washington Times (#70 most visited news site, 5.1 million unique visitors per month)
The Daily Mail (#2 newspaper in U.K., 28.7 million unique visitors per month)
The Telegraph (#5 newspaper in U.K., 13.4 million unique visitors per month)
KTTV-11 TV (Los Angeles) (#2 U.S. television market)
WMAQ-5 TV (Chicago) (#3 U.S. television market)

Researchers from the School of Medicine and the Sinclair School of Nursing have found that a naturally occurring protein in breast milk can help protect premature infants from a type of staph infection.
Link to release: “Protein in Breast Milk Reduces Infection Risk in Premature Infants”
More than 159 million people have had the opportunity to read this story online or in print.
The Times of India (#3 most visited international newspaper, #15 most visited news website, 3.15 million circulation)
Parent Herald (1 million unique visitors per month)
Futurity (AAU research news website; 1.9 million unique visitors each month)
Yahoo! News (#1 most visited news website, 153 million unique visitors per month)