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Deactivation of Brain Receptors in Postmenopausal Women May Lead to Lack of Physical Activity

Possible treatments could improve motivation for physical activity.

July 28, 2016

As women enter menopause, their levels of physical activity decrease; for years scientists were unable to determine why. Now, researchers from the University of Missouri have found a connection between lack of ovarian hormones and changes in the brain’s pleasure center, a hotspot in the brain that processes and reinforces messages related to reward, pleasure, activity and motivation for physical exercise. Findings suggest that activation of brain receptors in that part of the brain may serve as a future treatment to improve motivation for physical activity in postmenopausal women.  Full Story
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PR Officials Should Utilize Twitter, Social Media During Crises to Gauge Public Response

New theoretical approach could provide public relations professionals with a tool to better respond to various audiences during crises

July 28, 2016

Previous research on crisis communications strategies has examined how and why organizations develop specific stances toward their audiences or “publics” during crisis situations. However, little is known about how various audiences themselves develop attitudes toward organizations during such crises. Now, researchers from the University of Missouri School of Journalism have found that unorganized and semi-organized groups use Twitter to communicate and develop stances toward organizations who are experiencing crises. These findings can provide public relations practitioners with ways to diagnose a variety of publics’ stances toward specific issues, allowing them to craft messages aimed at specific audiences.  Full Story
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